Feminine Power – Gina DeVee

Gina DeVee

I am. I’m thrilled to be here.

Gina DeVee

I like it better already.

Gina DeVee

Most of us are very grateful for the women and the generations that have gone before us whether it’s been fighting for the right to vote or equal pay in the workplace or being able to run for office and run countries.

Let alone, run businesses and boardrooms.

I believe that we’ve come to a time and place where the ancient wisdom and the knowledge of the way women are naturally wired are coming to full circle, and that is feminine power.

I believe both the masculine within and the feminine power within but predominantly the feminine.

Gina DeVee On Inspired Action

Then, that’s when we’re able to work in a way, work miracles, work quantum leaps, and even work step by step in ways that feel good to us and don’t burn us out.

And so, for all the reverence that I have for men and massive action, I haven’t gotten to where I am today trying to be like a man or blowing out my adrenals and going into massive action.

I’m very much about inspired action.

When I first started my career, I was totally broke. I was a broke, struggling psychotherapist that want to have this big life and help a lot of people that I was very interested in feminine power.

The only women that I knew that were feminine were also equally broke.

The women that I knew that were wealthy and have financially thriving careers were very much in their masculine.

They were investment bankers, stock brokers, a pound in the pavement, or being just like the guys.

Neither seemed appealing; being feminine and broke or masculine and wealthy. And not having feminine power. It became a very “Gandhi: Be the change” moment.

Gina DeVee

I know that so much of this is much more mainstream right now. When I started this, it was back in the 90’s. Not that I’m 108 years old.

Gina DeVee

Right.

At that time, I just didn’t see women who were wealthy and have feminine power. So I decided to start a business, and I decided that I was going to start creating wealth based on feminine power principles.

I didn’t know how to do it at that time.

I just made a big declaration that I was going to learn how and figure it out. That’s where it started.

Gina DeVee

Sure.

The Western world does revere the masculine and masculinity.

So that’s the logical, linear approaches to life or business or making money or saving money.

It’s the tangible, the concrete, the direct. And it’s that notion of “I’ll believe it when I see it.”

Also, it’s that pushing through, that being the warrior, being the king, being the soldier.

Gina DeVee

And so, feminine power conversely is very much about the circular. It’s not linear. And it’s the creative, the spiritual, and the intuitive realms.

Also, it sees things not as they are but as they could be.

So it’s able to see someone’s potential or see a project’s potential. It’s also very much about desire versus necessarily logic.

That is by far the foundation of what I built my company on today is making sure that I am crystal clear on my desires and everything starts from a place of desire.

I don’t start from the place of practicality or “What’s practical,” and when I have, it hasn’t worked out so well.

There have been things that I’ve done as an entrepreneur like “I should do this, and this is what I’ve thought, ” and they do or it does.

It’s about getting to a place of what’s true for me and what’s my desire.

I have found that functioning from that place even if it’s counterintuitive, non-linear, or illogical at the time, some of the biggest financial wins and most major creative breakthroughs have come from that place.

The statistics say that only one in 100 people even know what they want.

If you’re clear on your desires, you got a great running start.

Gina DeVee

Yes. We all male and female have the masculine and the feminine power within us, and sometimes, even very masculine men have mastered feminine power better than women.

Just for example regardless of what your political views are, I used to work in the White House, and I worked in the Clinton administration in particular.

I have a great respect for Mrs. Clinton.

You saw during the election, let’s just say with Obama, how Obama demonstrated feminine power principles.

To me, the way he approached the campaign was much more feminine than the way she pushed the campaign.

She pushed it in a much more masculine way. So you can play with these energies back and forth.

Regarding women’s empowerment and particularly for female entrepreneurs in a business like, “Oh. Please don’t tell me that I just need to sit there and meditate, and the Law of Attraction.”

All though, I do personally believe in meditation and law of attraction, that never got me consistent cash, which I think is what most women and entrepreneurs are craving so that they can be supported to do whatever the work is they’re meant to do in the world.

I used the archetype of Queen, which to me is very much a masterful blend of the feminine power and the masculine power.

For women, it’s learning to trust their instincts, trust their desires, trust their intuition, and their creativity to lead with feminine power.

Also, it’s necessary to back it up with the logical, the linear, the practical, the action taking masculine pieces.

Gina DeVee

I’m sure they overlap, but it’s visibility or invisibility.

Women and I can speak for myself. This is where I started. Every woman has dreams inside of her.

Maybe she was a little girl when she dreamed of what she was going to do when she grew up, who she was going to be, the difference she wants to make in the world, and the impact she desires to have.

And, to the degree that women are co-dependent or invisible, and not seeing themselves.

What I’ve found was I was expecting the world to do for me what I wasn’t willing to do for myself which was see myself.

I wanted everyone else to see me. I wanted everyone else to think that I was great or deserved the microphone or to be on the world stage or to write the book and get the book deal, and all of that stuff.

It wasn’t until I made a commitment to be there for me and to see me. To do for me what I was hoping others would do for me.

Then, all matters of the universe did lineup, and that support, recognition, and visibility came in.

Gina DeVee

The pure terror that goes on of why women aren’t visible is a fear of judgment and criticism predominantly.

“What will people think and what will my circle say?” Or, “What will my family say?” People will say “Who do I think I am to be great or successful or a leader or a teacher or a successful business owner?”

Gina DeVee

Sure.

Well, every morning, I have a non-negotiable journaling.

That’s where I have “me time.” That’s when I’m able to connect with God, get clear on my desires, organize my thoughts, and be grounded as a feminine woman.

Then, depending on the mood, I either spend time with my husband or work out or get ready for the day. It depends on what’s going on.

Reading is another part of my morning ritual that makes a regular rotation.

I’d say my biggest practice is a place of “Yes”; letting my “Yes” be yes and my “No” be no.

Gina DeVee

I’m a Sicilian, so we don’t have too many of those.

Gina DeVee

I am a passionate Italian woman. It’s an absolutely “Yes!, ” or it’s a “What are you thinking? No!”

But the “Maybe” is a great question. If I’m in a “Maybe,” it usually means a “No, ” or it needs a tweak or something.

Gina DeVee

My husband is very different from me. I have this natural gut instinct. I know pretty much immediately, “Yes. No. Yes. No. Yes. No.”

And, I had to learn to trust that, because so much of me was like trained what you need to learn compromise. You need to learn to consider other people’s points of view.

Or I’d doubt myself. Maybe I’m missing something.  Maybe I should rethink this. Over time, I learned that that’s what got me in trouble.

Trusting the gut instinct is critical. My husband is Mr. “I need to wait to get clear on things.”

And sometimes, he’s clearer and sometimes, it takes days or weeks for him to get clear. I used to be irritated by it.

The pace was killing me. Because we work well together, I’ve learned what an incredible intuition he has.

Now, you’ll see me going to him saying, “So do you have clarity on this?” And he’ll be like “No.” Then, I’ll say “We’re going to wait until you get clarity.” So, we’ve learned to be in unison and respect each other’s processes.

But yeah, back to that “Yes or “No,” I know for me pretty quickly.

I also develop a practice of quick decision making. It just works for me.

I’m going to make a decision pretty much immediately one way or another, and it’s going to be done, and I’m going to move on.

It’s just something that works for me so that my brain and my being don’t get cluttered, and I can have a clear space to work on whatever I’m working on.

Gina DeVee

Women, give yourself permission.

I think that’s one of the things that keep women from being visible, being successful, and making money, and we can learn a lot from men in this.

Have you ever walked into a room with a bunch of dudes and you’re like “Do you mind if I go first?” Or “Shall I raise my hand?” and all this self-doubt and need for self-permission.

Guy’s in a trance if they do not have that.

Gina DeVee

A bunch of dudes.

Women feel like they’ve got to have the smartest question in the room to even have the value to raise their hand and then I don’t see these dudes asking dumbass questions with all the confidence in the world, and you’re like, “Really? Wow!”

I say that with love and respect in the sense that like, “Should I buy this? Or should I do that? Should I launch this? How about, should I start that? Or should I go on that trip?” What do you desire to do? What do you want?

Gina DeVee

So I would say, give yourself permission and don’t be so fearful of making a mistake.

I find that life and entrepreneurialism are like poaching an egg. You got to do a lot of them until you get the perfect poach.

A scrambled egg in water, it’s okay. I think women are overly careful with many of the daily decisions, and it’s keeping them paralyzed.

Give yourself permission to be you. Do you.